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RICH 7 Price:¥

The new benchmark for all-scenario pickups

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Detailed content

Strong power

  • Powerful performance for any terrain

  • Rated power (Kw/rpm):122(diesel engine)/168(gasoline engine)

  • Maximum torque (N.m/rpm):420 (diesel engine)/360(gasoline engine)

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Exceptional Fuel Efficiency

  • Saving you more at every turn


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Quality You Can Trust

  • Proven durability after 2.3 million kilometers of rigorous testing across extreme conditions—ensuring safety no matter the journey.

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Advanced technology

  • 7 hole fuel injector +2000 bar ultra-high pressure injection, play every drop of fuel extreme energy efficiency.

  • The piston and piston sheath use diamond-like (DLC) coating technology to reduce sliding friction by 15%.

  • The assembled camshaft + the whole machine applies high-strength alloy material in many places, and the weight is more than 30kg less than that of similar models.


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